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Answering the ‘why, when, what and who’ when launching a Companion Diagnostic

Developing strategies and personnel around these four keys should be front and center for every brand team, marketing team, and commercial team within pharma. Thinking about these in the context of precision medicine is new. It requires a deep understanding of the entire timing, process, and players needed to capitalize on a precision medicine approach. Read on to learn four critical areas that must be considered when launching a precision medicine therapy.

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