Right Target. Right Message.
A truly patient-centric Field Medical strategy in 2022 means evolving your existing Medical Affairs engagement tactics beyond traditional KOLs.
The COVID-19 pandemic only accelerated HCP and KOL access issues. The time has come for Pharma to apply a nimble approach to the design of their customer-facing Medical teams.
This includes:
- Identifying and defining an agile, nimble strategy to navigate the post-pandemic era
- Building teams that blend field-based and remote experts to engage right-first-time with targeted customers
- Expanding reach and maximizing engagement by embedding new, innovative roles into your existing customer-facing Medical teams